Die ontwikkeling van 'n geintegreerde kommunikasie evalueringsmodel
D.Litt. et Phil. (Communication Studies) === Public relations as the active outwards and inwards communication process in the functioning of the organisation is seldom evaluated. In most cases, evaluation is limited to the measurement of media and message exposures. Although the importance of evalua...
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2014
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| Online Access: | http://hdl.handle.net/10210/9449 |