The development of customer perceptions into multi-level regression-based impact measures for the improvement of customer loyalty

M.B.A. === Straddling the tropic of Capricorn, land-locked Botswana spans a vast 581,730 square kilometres in area. The country shares borders with Namibia to the north and west, Zambia and Zimbabwe to the north-east, and South Africa to the east and south. The Botswana Central Statistics Office (CS...

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Bibliographic Details
Main Author: Hoko, Martin
Published: 2012
Subjects:
Online Access:http://hdl.handle.net/10210/6208