Internal branding as a tool for organisational alignment.
Due to the increasing competitiveness between organisations to attract and retain internal and external stakeholders so as to increase organisational competitive advantage, it is vitally important to the long-term success thereof that the inherent importance of organisational communication, specific...
| Main Author: | |
|---|---|
| Published: |
2008
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10210/481 |