Consumer perceptions of shopping channel attributes and risk factors influencing apparel purchases

M.Com. === The South African apparel industry is growing tremendously with a sales value of R129.9 billion expected by 2019 (Marketline, 2015). This is due to the growth in the middle class, the increase in disposable income, and the fact that the South African economy is focused on technology, fina...

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Bibliographic Details
Main Author: Cunningham, Nicole
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10210/14339