'n Marksegmenterings- en behoeftebepalingsmodel vir die Aksepbankwese in die Republiek van Suid-Afrika

M.Com. (Marketing Management) === Companies in the industrial sector, where merchant banks generate 80% of their returns, are the best source of business for these banks. Because merchant banks' markets are largely restricted to the industrial sector, market segmentation of the industrial marke...

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Bibliographic Details
Main Author: Durandt, Jacques
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10210/11058