Storytelling as a strategy to uncover organisational culture
M.Comm. === The purpose of this study was to investigate whether storytelling can be used as a strategy to uncover organisational culture. This investigation was prompted by a debate between scholars on whether a quantitative or qualitative approach should be adopted to assess culture. Based on Sche...
| Main Author: | |
|---|---|
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10210/7926 |