Die problematiek verbonde aan atletiekborgskappe in Suid-Afrika
M. Comm. === Sponsorship has grown immensely the past decade and involves billions of rand worldwide each year. Many big companies use this form of marketing successfully to achieve certain objectives. In South African athletics however, problems and pitfalls that may hinder the success of a sponsor...
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2012
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| Online Access: | http://hdl.handle.net/10210/7692 |