An investigation of customer switching/defection behaviour in a selected segment of Standard Bank retail division
M.B.A. === Increasing customer longevity in branch banking is a difficult process, with the average bank loosing fifteen (15%) to twenty (20%) percent of its customers each year, any help a bank can get in holding on to them is welcome (Power, 2000: 19). Central to these concerns is researchers and...
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2012
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| Online Access: | http://hdl.handle.net/10210/7682 |