A model to enhance the perceived trustworthiness of Eastern Cape essential oil producers selling through electronic marketplaces
Eastern Cape Province farmers in the natural essential oils industry are yet to fully realise the use of electronic commerce (e-commerce) platforms, such as electronic marketplaces (e-marketplaces) for business purposes. This is due to the issues that include lack of awareness, poor product quality,...
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| Format: | Others |
| Language: | English |
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University of Fort Hare
2016
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| Online Access: | http://hdl.handle.net/10353/2194 |