Sources of advertisement messages and their impacts on purchasing behaviour: a case study of Walter Sisulu University students
The purpose of this research was to investigate the sources of advertisement messages and the impacts they have on the buying behaviour of students of Walter Sisulu University (WSU), and examine whether traditional mass media advertising still influences the students’ decision to buy and whether adv...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
University of Fort Hare
2014
|
| Online Access: | http://hdl.handle.net/10353/d1015413 |