The impact of technological marketing on Porter's competitive forces model and SMEs' performance
It is commonly understood that the adoption and development of technological marketing capabilities by firms provides them with immense opportunities to transform their business practices and strategies, so as to strategically position themselves in the market and enhance firm performance. Neverthel...
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| Format: | Others |
| Language: | English |
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University of Fort Hare
2012
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| Online Access: | http://hdl.handle.net/10353/d1007120 |