Social influence of siblings and friends in generation Y's development of risk preferences

Includes bibliographical refernces. === Social influence can impact various characteristic of individual, including their beliefs, attitude and ultimately their behaviour. Social Marketing is an activity primarily concerned with identifying and modifying socially undesirable behaviours in a given po...

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Bibliographic Details
Main Author:	Montandon, Andrew
Other Authors:	Botha, E
Format:	Dissertation
Language:	English
Published:	University of Cape Town 2014
Online Access:	http://hdl.handle.net/11427/8540

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spelling	ndltd-netd.ac.za-oai-union.ndltd.org-uct-oai-localhost-11427-85402020-10-06T05:10:53Z Social influence of siblings and friends in generation Y's development of risk preferences Montandon, Andrew Botha, E Includes bibliographical refernces. Social influence can impact various characteristic of individual, including their beliefs, attitude and ultimately their behaviour. Social Marketing is an activity primarily concerned with identifying and modifying socially undesirable behaviours in a given population group. Adolescents typically receive the greatest amount of attention as they are highly prone to engaging in risky behaviour such as binge drinking, smoking and other dangerous activities. 2014-10-17T10:10:54Z 2014-10-17T10:10:54Z 2014 Master Thesis Masters MBusSc http://hdl.handle.net/11427/8540 eng application/pdf University of Cape Town Faculty of Commerce School of Management Studies
collection	NDLTD
language	English
format	Dissertation
sources	NDLTD
description	Includes bibliographical refernces. === Social influence can impact various characteristic of individual, including their beliefs, attitude and ultimately their behaviour. Social Marketing is an activity primarily concerned with identifying and modifying socially undesirable behaviours in a given population group. Adolescents typically receive the greatest amount of attention as they are highly prone to engaging in risky behaviour such as binge drinking, smoking and other dangerous activities.
author2	Botha, E
author_facet	Botha, E Montandon, Andrew
author	Montandon, Andrew
spellingShingle	Montandon, Andrew Social influence of siblings and friends in generation Y's development of risk preferences
author_sort	Montandon, Andrew
title	Social influence of siblings and friends in generation Y's development of risk preferences
title_short	Social influence of siblings and friends in generation Y's development of risk preferences
title_full	Social influence of siblings and friends in generation Y's development of risk preferences
title_fullStr	Social influence of siblings and friends in generation Y's development of risk preferences
title_full_unstemmed	Social influence of siblings and friends in generation Y's development of risk preferences
title_sort	social influence of siblings and friends in generation y's development of risk preferences
publisher	University of Cape Town
publishDate	2014
url	http://hdl.handle.net/11427/8540
work_keys_str_mv	AT montandonandrew socialinfluenceofsiblingsandfriendsingenerationysdevelopmentofriskpreferences
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Social influence of siblings and friends in generation Y's development of risk preferences

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