Social influence of siblings and friends in generation Y's development of risk preferences
Includes bibliographical refernces. === Social influence can impact various characteristic of individual, including their beliefs, attitude and ultimately their behaviour. Social Marketing is an activity primarily concerned with identifying and modifying socially undesirable behaviours in a given po...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Dissertation |
| Language: | English |
| Published: |
University of Cape Town
2014
|
| Online Access: | http://hdl.handle.net/11427/8540 |