The hedonic valuation of South African wine brands
Includes abstract. === Includes bibliographical references. === This study aims to value South African wine brands. Deploying blind and sighted versions of hedonic quality it defines (1) ‘functional’ wine brands as those with consistently higher levels of intrinsic quality as proxied by their blind...
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| Format: | Doctoral Thesis |
| Language: | English |
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University of Cape Town
2014
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| Online Access: | http://hdl.handle.net/11427/5874 |