Investigating the effect of gamification on the adoption of fitness apps on mobile devices in South Africa
Despite the large number of downloads of mobile apps and the growth of the fitness mobile app industry, research shows that fitness mobile apps are faced with the issue of having a low adoption rate. This thesis focusses on fitness mobile apps and attempts to understand this issue of adoption or con...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Dissertation |
| Language: | English |
| Published: |
Faculty of Science
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/11427/30969 |