An analysis of factors affecting the adoption of business-to-consumer e-commerce by SMEs in developing countries: case study Zimbabwe

Includes abstract. === Includes bibliographical references. === Most researchers indicate that electronic-commerce (e-commerce) offers viable solutions for businesses trying to meet the challenges of a changing environment. However, the few available studies concerned with Small and Medium Enterpris...

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Bibliographic Details
Main Author: Mashanda, Precious R
Other Authors: Cloete, Eric
Format: Dissertation
Language:English
Published: University of Cape Town 2015
Subjects:
Online Access:http://hdl.handle.net/11427/12185