Interpersonal communication and brand interaction on mobile social media: South African adolescents' use of MXit, Facebook Twitter
Includes abstract. === Includes bibliographical references. === This paper explores the mobile social networking patterns of a sample of Black, White and Coloured adolescents attending three different schools in Cape Town, South Africa. The researcher utilises the Uses and Gratifications theory and...
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| Format: | Dissertation |
| Language: | English |
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University of Cape Town
2015
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| Online Access: | http://hdl.handle.net/11427/12052 |