Competencies, capabilities, and relational factors in buyer-supplier Business-to-Business networks
Includes bibliographical references. === Most of today's knowledge of Business-to-Business marketing is grounded on studies conducted in so-called western countries. Recently some researchers have started to question the validity of concepts, ideas and measures conceived in developed markets to...
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| Format: | Doctoral Thesis |
| Language: | English |
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University of Cape Town
2015
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| Online Access: | http://hdl.handle.net/11427/11980 |