Barack Obama's rise to power : reinventing political campaigns
Includes abstract. === Includes bibliographical references. === This research paper uses content analysis to analyse the subtext of Obama's campaign messages and virtual ethnography to analyse the way that information technology was used to further his campaign's goals. The findings sugges...
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| Format: | Dissertation |
| Language: | English |
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University of Cape Town
2015
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| Online Access: | http://hdl.handle.net/11427/11897 |