An investigation into international tourists' perceptions of Cape Town as a holiday destination : one destination - an unforgettable experience
Bibliography: leaves 283-291. === The fundamental product in tourism is the destination experience. Despite Cape Town offering a unique experience, the destination lacks a dear and positive brand images that persuade international tourists to visit. Currently, it cannot be ascertained how internatio...
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| Format: | Dissertation |
| Language: | English |
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University of Cape Town
2015
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| Online Access: | http://hdl.handle.net/11427/10968 |