Web analytics strategy: a model for adopting and implementing advanced Web Analytics
Includes bibliographical references (leaves 290-306). === Web Analytics (WA) is an evaluative technique originating from and driven by business in its need to get more value out of understanding the usage of its Web sites and strategies therein. It is the measurement, collection, analysis and report...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Doctoral Thesis |
| Language: | English |
| Published: |
University of Cape Town
2014
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/11427/10288 |