The influence of Information and Communication Technology on the selling activities of the orifessional sales representatives

The application of information and communication technology (ICT) has become a reality in selling in the South African pharmaceutical industry. Low awareness levels exist in the pharmaceutical industry about how the effective use of ICT can contribute to client services and productivity. The effecti...

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Bibliographic Details
Main Authors: Drotsky, GAP, de Jager, JW, North, EJ
Format: Others
Language:en
Published: Acta Commercii 2005
Subjects:
Online Access:http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1000925