An analysis of consumer intention to purchase green vehicles in the South African market : a theory of planned behaviour perspective

An analysis of consumer intention to purchase green vehicles in the South African market : a theory of planned behaviour perspective

Thesis (MBA)--Stellenbosch University, 2014. === ENGLISH ABSTRACT: For companies, merely offering green products does not guarantee long-term market success (Hansen, Risborg & Steen, 2012). In many cases, consumers fail to act green despite stating that they intend to do so and having a positive...

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Bibliographic Details
Main Author: Hamilton, Brett Joseph
Other Authors: Terblanche‒Smit, Marlize
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2015
Subjects:
Consumer intention
Alternative fuel vehicles > South Africa > Public opinion
Consumer behavior
Motor vehicles > Technological innovations > South Africa
Green technology > South Africa
UCTD
Online Access:http://hdl.handle.net/10019.1/97267

Internet

http://hdl.handle.net/10019.1/97267

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