An engineering approach to an integrated value proposition design framework

An engineering approach to an integrated value proposition design framework

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Thesis (MEng)--Stellenbosch University, 2015. === ENGLISH ABSTRACT: Numerous problems with product quality and time-to-market launches can be traced back to the management of the product lifecycle. This research assignment provides insight into how an integrated value proposition design framework ca...

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Bibliographic Details
Main Author: Van der Merwe, Carmen
Other Authors: Van Rensburg, Antonie C. J.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2015
Subjects:
Customer segmentation
Refined Kano's model
Blue Ocean strategy
Quality function deployment
Bass model
Customer lifetime value
Goodwill firm value
UCTD
Online Access:http://hdl.handle.net/10019.1/96856

Internet

http://hdl.handle.net/10019.1/96856

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