Marketing metrics as measurements of marketing efficiency : a case study of the car dealer group Tepass + Seiz KG
Thesis (MBA (Business Management))--Stellenbosch University, 2008. === ENGLISH ABSTRACT: Marketing has long been seen as a qualitative discipline following a rather soft approach. This, in many circumstances, resulted in a loss of marketing's credibility against other more quantitative manageri...
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| Language: | en |
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Stellenbosch : Stellenbosch University
2010
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| Online Access: | http://hdl.handle.net/10019.1/968 |