Marketing metrics as measurements of marketing efficiency : a case study of the car dealer group Tepass + Seiz KG

Marketing metrics as measurements of marketing efficiency : a case study of the car dealer group Tepass + Seiz KG

Thesis (MBA (Business Management))--Stellenbosch University, 2008. === ENGLISH ABSTRACT: Marketing has long been seen as a qualitative discipline following a rather soft approach. This, in many circumstances, resulted in a loss of marketing's credibility against other more quantitative manageri...

Full description

Bibliographic Details
Main Author: Wilkes, Henrike-Raija
Other Authors: Herbst, F. J.
Language:en
Published: Stellenbosch : Stellenbosch University 2010
Subjects:
Theses > Business management
Marketing metrics
Automobile industry and trade > Marketing
Marketing > Mathematical models
Dissertations > Business management
Online Access:http://hdl.handle.net/10019.1/968

Internet

http://hdl.handle.net/10019.1/968

Similar Items