Crafting a positioning strategy for the South African apple and pear industry to successfully compete against Chile in European supermarket business
Thesis (MBA (Business Management))--Stellenbosch University, 2008. === The goal of the study was to identify the ideal positioning strategy for the South African Apple and Pear industry to successfully compete as a supplier against Chile in the European retail environment. The hypothesis of the stud...
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| Language: | en |
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Stellenbosch : Stellenbosch University
2010
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| Online Access: | http://hdl.handle.net/10019.1/961 |