Crafting a positioning strategy for the South African apple and pear industry to successfully compete against Chile in European supermarket business
Thesis (MBA (Business Management))--Stellenbosch University, 2008. === The goal of the study was to identify the ideal positioning strategy for the South African Apple and Pear industry to successfully compete as a supplier against Chile in the European retail environment. The hypothesis of the stud...
Main Author: | |
---|---|
Other Authors: | |
Language: | en |
Published: |
Stellenbosch : Stellenbosch University
2010
|
Subjects: | |
Online Access: | http://hdl.handle.net/10019.1/961 |