Crafting a positioning strategy for the South African apple and pear industry to successfully compete against Chile in European supermarket business

Thesis (MBA (Business Management))--Stellenbosch University, 2008. === The goal of the study was to identify the ideal positioning strategy for the South African Apple and Pear industry to successfully compete as a supplier against Chile in the European retail environment. The hypothesis of the stud...

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Bibliographic Details
Main Author: Conradie, Stefan
Other Authors: Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business.
Language:en
Published: Stellenbosch : Stellenbosch University 2010
Subjects:
Online Access:http://hdl.handle.net/10019.1/961