The development of a new instrument to measure client-based corporate reputation in the service industry
Thesis (PhD)--Stellenbosch University, 2014. === ENGLISH ABSTRACT: The link between a favourable corporate reputation and business benefits is well established. Most executives recognise the importance of a favourable corporate reputation in building a competitive advantage for their organisations....
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| Format: | Others |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2015
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| Online Access: | http://hdl.handle.net/10019.1/96085 |