The development of a new instrument to measure client-based corporate reputation in the service industry

The development of a new instrument to measure client-based corporate reputation in the service industry

Thesis (PhD)--Stellenbosch University, 2014. === ENGLISH ABSTRACT: The link between a favourable corporate reputation and business benefits is well established. Most executives recognise the importance of a favourable corporate reputation in building a competitive advantage for their organisations....

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Bibliographic Details
Main Author: Wepener, Marie Louisa
Other Authors: Boshoff, Christo
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2015
Subjects:
Corporate image
Corporations > Public relations
Dissertations > Business management
Theses > Business management
UCTD
Reputation measurement
Online Access:http://hdl.handle.net/10019.1/96085

Internet

http://hdl.handle.net/10019.1/96085

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