The relevance of certification of origin as a marketing tool in the South African wine market

The relevance of certification of origin as a marketing tool in the South African wine market

Thesis (MBA)--Stellenbosch University, 2012. === Almost every geographical wine producing area has a generic marketing organisation in the form of a wine route organisation or similar organisation that aspires to create a favourable perception of their area in the minds of wine consumers. In their e...

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Bibliographic Details
Main Author: Engelbrecth, Josias Andreas
Other Authors: Herbst, F.J.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2014
Subjects:
Certificates of origin > South Africa
Wine and wine making > Marks of origin > South Africa
Wine and wine making > South Africa > Marketing
Dissertations > Business management
Theses > Business management
UCTD
Online Access:http://hdl.handle.net/10019.1/95649

Internet

http://hdl.handle.net/10019.1/95649

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