Servicisation : extending the product life cycle of high technologically manufactured goods

Servicisation : extending the product life cycle of high technologically manufactured goods

Thesis (MBA (Business Management))--Stellenbosch University, 2008. === ENGLISH ABSTRACT: An investigation of the servicisation phenomenon and its influence on the product life cycle of high technologically manufactured goods. Rising demand for services and ongoing commoditisation of goods has for...

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Bibliographic Details
Main Author: Mellet, Dieter
Other Authors: Herbst, F. J.
Language:en
Published: Stellenbosch : Stellenbosch University 2010
Subjects:
Dissertations > Business management
Servicisation
Apple iPod's
Creative Media Player
Theses > Business management
Service industries > Management
Customer services
Product life cycle
Online Access:http://hdl.handle.net/10019.1/895

Internet

http://hdl.handle.net/10019.1/895

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