The influence of a vertical service line extension on existing customers’ perceived brand image in the case of Capitec and Absa Bank

The influence of a vertical service line extension on existing customers’ perceived brand image in the case of Capitec and Absa Bank

Thesis (MComm)--Stellenbosch University, 2014. === ENGLISH ABSTRACT: In the financial service sector, specifically the banking sector, the competition for market share has become fierce. South Africas‟ Big Four banks (Absa, FNB, Standard Bank and Nedbank) are currently threatened by Capitec‟s simpli...

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Bibliographic Details
Main Author: Conradie, Mia
Other Authors: Boshoff, Christo
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2014
Subjects:
Banks and banking > South Africa
Bank marketing > South Africa
Advertising > Banks and banking
Banks and banking > Customer services
UCTD
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/86460

Internet

http://hdl.handle.net/10019.1/86460

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