Exploring marketing accountability and credibility within Sasko Bakeries

Exploring marketing accountability and credibility within Sasko Bakeries

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Thesis (MBA)--Stellenbosch University, 2009. === ENGLISH ABSTRACT: “Haphazard”, “uncommercial”, or perhaps “unaccountable” are some of the terms frequently used to describe the marketing function. Most marketers are faced with immense pressure to boost their marketing effectiveness and measurement....

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Bibliographic Details
Main Author: Pheko, Tholoana
Other Authors: Herbst, F. J.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2013
Subjects:
Sasko Bakeries > Marketing
Marketing > Management
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/80643

Internet

http://hdl.handle.net/10019.1/80643

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