Developing an integrated marketing communication strategy for the MGK Group

Developing an integrated marketing communication strategy for the MGK Group

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Thesis (MBA)--Stellenbosch University, 2010. === ENGLISH ABSTRACT: The Marketing of Agricultural Products Act 47 (No 47 if 1996) led to the dilution of single-channel marketing in the agricultural sector. Hence, marketing boards such as the Maize Board were dismantled. New legislation forced agricul...

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Bibliographic Details
Main Author: Bronkhorst, N. J.
Other Authors: Herbst, F. J.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2013
Subjects:
Farm produce > Marketing
Communication in marketing
Agriculture > Economic aspects
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/80495

Internet

http://hdl.handle.net/10019.1/80495

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