Corporate brand rejuvenation

Corporate brand rejuvenation

Thesis (MBA)--Stellenbosch University, 2011. === The purpose of this study is to investigate why and when corporate brands in the retail environment rejuvenate, with the aim to determine the key components that plays a role in the corporate brand rejuvenation process. Furthermore, the study aims to...

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Bibliographic Details
Main Author: Smit, Yanic
Other Authors: Herbst, F. J.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2013
Subjects:
Corporate branding
Branding (Marketing) > Management
Woolworths (Firm) > Management
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/80485

Internet

http://hdl.handle.net/10019.1/80485

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