The rhetoric and reality gap : a sensemaking perspective on corporate social responsibility
Thesis (MPhil)--Stellenbosch University, 2012. === ENGLISH ABSTRACT: The thesis investigates the gap between rhetoric and reality in how organisations use Corporate Social Responsibility (CSR) for marketing and brand differentiation. The rhetoric reality gap is the gap that develops between what org...
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| Format: | Others |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2012
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| Online Access: | http://hdl.handle.net/10019.1/71760 |