The rhetoric and reality gap : a sensemaking perspective on corporate social responsibility

The rhetoric and reality gap : a sensemaking perspective on corporate social responsibility

Thesis (MPhil)--Stellenbosch University, 2012. === ENGLISH ABSTRACT: The thesis investigates the gap between rhetoric and reality in how organisations use Corporate Social Responsibility (CSR) for marketing and brand differentiation. The rhetoric reality gap is the gap that develops between what org...

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Bibliographic Details
Main Author: Greene, Laura Mary
Other Authors: Maasdorp, Christiaan
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Social responsibility of business
Sensemaking in organizations
Basu and Palazzo's process model of sensemaking
Business ethics
Dissertations > Information science
Theses > Information science
Information Science
Online Access:http://hdl.handle.net/10019.1/71760

Internet

http://hdl.handle.net/10019.1/71760

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