Die invloed wat agtergrondmusiek in advertensies en tipe en vlak van betrokkenheid uitoefen op verbruikers se houding teenoor advertensie, houding teenoor handelsmerk en koopintensie

Die invloed wat agtergrondmusiek in advertensies en tipe en vlak van betrokkenheid uitoefen op verbruikers se houding teenoor advertensie, houding teenoor handelsmerk en koopintensie

Tesis (MComm)--Stellenbosch University, 1991. === ENGLISH ABSTRACT: This study examines the effect of involvement and background music in television commercials on consumers' attitudes toward the commercial, their attitude toward the brand and their intension to buy that spesific brand. Inv...

Full description

Bibliographic Details
Main Author: Nel, Etienne
Other Authors: Du Toit, J. B.
Format: Others
Language:af_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Television advertising
Consumers > Attitudes
Consumer behavior
Brand choice
Music in dvertising
Dissertations > Industrial psychology
Theses > Industrial psychology
Online Access:http://hdl.handle.net/10019.1/69177

Internet

http://hdl.handle.net/10019.1/69177

Similar Items