Assessing brand image transfer in sponsorship

Assessing brand image transfer in sponsorship

Thesis (MComm (Business Management))--University of Stellenbosch, 2010. === ENGLISH ABSTRACT: Marketing literature has revealed that sponsorship is a key marketing communication tool used to break through promotional clutter. Sponsorship is a means by which marketing managers are able to transfer k...

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Bibliographic Details
Main Author: Morris, Andrea Leigh
Other Authors: Gerber, Charlene
Language:en_ZA
Published: Stellenbosch : University of Stellenbosch 2010
Subjects:
Branding (Marketing)
Brand name products
Brand choice
Dissertations > Business management
Theses > Business management
Business Management
Online Access:http://hdl.handle.net/10019.1/5347

Internet

http://hdl.handle.net/10019.1/5347

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