Die belangrikheid van die verskillende dimensies van verpakking vir generasie X en Y : 'n toepassing in die kosmetiese bedryf

Die belangrikheid van die verskillende dimensies van verpakking vir generasie X en Y : 'n toepassing in die kosmetiese bedryf

Thesis (MComm)--Stellenbosch University, 2003. === ENGLISH ABSTRACT: The usage of product packaging and generation specific marketing in order to influence and persuade consumers to buy specific products are being used more often resulting packaging in being more consumer-orientated and playing a...

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Bibliographic Details
Main Author: Scholtz, John Joseph Hayward
Other Authors: Du Preez, R.
Format: Others
Language:af_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Cosmetics > Packaging
Packaging > Public opinion
Consumers > Attitudes
Generations
Generation X > Attitudes
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/53367

Internet

http://hdl.handle.net/10019.1/53367

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