The role of sponsorship marketing in the integrated marketing communication programme with reference to the German insurance company Cosmos Direkt

The role of sponsorship marketing in the integrated marketing communication programme with reference to the German insurance company Cosmos Direkt

Assignment (MComm)--University of Stellenbosch, 2002. === ENGLISH ABSTRACT: Sponsorship marketing, as part of the integrated marketing communication programme, is a relatively new field of application. There is still a lack of research in many areas of this field, especially in respect of the mea...

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Bibliographic Details
Main Author: Jantzen, Elke Simone
Other Authors: Terblanche, N. S.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Cosmos Direkt
Corporate sponsorship
Corporate sponsorship > South Africa
Corporate sponsorship > Germany
Insurance companies > South Africa > Marketing
Insurance companies > Germany > Marketing
Dissertations > Business economics
Theses > Business economics
Online Access:http://hdl.handle.net/10019.1/53167

Internet

http://hdl.handle.net/10019.1/53167

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