Perceived importance of retail store image attributes to the female large-size apparel consumer in a multicultural society

Perceived importance of retail store image attributes to the female large-size apparel consumer in a multicultural society

Thesis (MSc)--Stellenbosch University, 2002. === ENGLISH ABSTRACT: An opportunity currently exists for retailers to develop store image strategies to target the female large-size apparel consumer market within the multicultural South African consumer society. This exploratory study set out to gen...

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Bibliographic Details
Main Author: Janse van Noordwyk, H. S.
Other Authors: Visser, E. M.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Consumer behavior > South Africa > Cross-cultural studies
Clothing trade > South Africa > Cross-cultural studies
Women consumers > South Africa > Cross-cultural studies
Marketing
Dissertations > Consumer science
Theses > Consumer science
Online Access:http://hdl.handle.net/10019.1/52988

Internet

http://hdl.handle.net/10019.1/52988

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