A strategic business plan with emphasis on the marketing of sports footwear and apparel brands in South Africa

Thesis (MBA)--Stellenbosch University, 2001. === ENGLISH ABSTRACT: It is normally very difficult for an entrepreneur to start a new business. One of the most difficult things is to raise capital from financial institutions or venture capitalists. This mini study project shows the importance of a...

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Bibliographic Details
Main Author: Gous, Johannes Jacobus
Other Authors: Oosthuizen, H.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Online Access:http://hdl.handle.net/10019.1/52142