The alignment of customer relationship management (CRM) strategies with overall organizational forces and strategies

The alignment of customer relationship management (CRM) strategies with overall organizational forces and strategies

Thesis (MPhil)--Stellenbosch University, 2005. === ENGLISH ABSTRACT: Customer Relationship Management (CRM) systems are increasingly becoming strategic business imperatives to organizations. This thesis states that many companies do fail to get the intended returns from CRM infrastructures simply...

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Bibliographic Details
Main Author: Berhane Ogbamichael, Hermon
Other Authors: Botha, D. F.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Customer relations > Management
Customer services > Management
Strategic planning
Business enterprises
Dissertations > Information science
Theses > Information science
Online Access:http://hdl.handle.net/10019.1/50466

Internet

http://hdl.handle.net/10019.1/50466

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