Strategic vision for the South African ready to drink market
Thesis (MBA)--University of Stellenbosch, 2005. === ENGLISH ABSTRACT: The global RTD market was one of the fastest growing drinks categories in the world in 2002 and many brewers and spirits companies have entered the new market. The RTD category gained most of their volume from the young adult co...
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| Format: | Others |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2012
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| Online Access: | http://hdl.handle.net/10019.1/50453 |