Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste

Thesis (MPhil)--Stellenbosch University, 2005. === ENGLISH ABSTRACT: The Olympic games as world known sports event has been used in many advertisements by companies to sell their products. Many South Africans are motivated through effective marketing to buy a certain product or have a positive a...

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Bibliographic Details
Main Author: Evenhuis, Nanette
Other Authors: De Stadler, L. G.
Format: Others
Language:af_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Online Access:http://hdl.handle.net/10019.1/50288