Developing an improved retail pricing model for Volkswagen of South Africa in a changing competitor environment with special reference to the passenger vehicle market

Developing an improved retail pricing model for Volkswagen of South Africa in a changing competitor environment with special reference to the passenger vehicle market

Thesis (MBA (Business Management))--Stellenbosch University, 2008. === ENGLISH ABSTRACT: The aim of this research report is to identify the impact of the changes in retail pricing driving forces since the introduction of the Motor Industry Development Programme (MIDP) in 1995, identify the shortcomi...

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Bibliographic Details
Main Author: Van der Merwe, Susan Josina
Other Authors: Oosthuizen, H.
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2010
Subjects:
Retail pricing
Volkswagen South Africa
Automotive industry > Prices
Passenger vehicles > Prices
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/5027

Internet

http://hdl.handle.net/10019.1/5027

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