Store loyalty and the total retail experience

Store loyalty and the total retail experience

Thesis (MEcon)--Stellenbosch University, 2004. === ENGLISH ABSTRACT: With heightening competitive pressures in the retailing environment, customer satisfaction and customer loyalty have become barometers of retailer performance. Determining the relationship of all the controllable elements that e...

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Bibliographic Details
Main Author: Sanderson, Karin
Other Authors: Terblanche, N. S.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Customer loyalty
Consumer satisfaction
Retail trade
Customer relations
Relationship marketing
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/50104

Internet

http://hdl.handle.net/10019.1/50104

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