A study of the brand characteristics of Oakley
Thesis (MComm (Business Management))--University of Stellenbosch, 2005. === Any brand has a specific identity that the company wants to portray to consumers in its target market – its brand identity – what the brand stands for. This is also the case for Oakley, a luxury brand competing in the spor...
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| Language: | en |
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Stellenbosch : University of Stellenbosch
2008
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| Online Access: | http://hdl.handle.net/10019.1/3312 |